Please see the appendix for my assignment. Their sources are included in the assignment document that I’ve submitted.

Figure 1.

Digital platform	URL or handle
Website	https://www.tui.co.uk/
Facebook	https://www.facebook.com/TUIUnitedKingdom/
Instagram	https://www.instagram.com/tuiuk/?hl=en
Twitter	https://twitter.com/tuiuk
LinkedIn	https://www.linkedin.com/company/tuigroup
Pinterest	https://www.pinterest.co.uk/tuiuk/
YouTube	https://www.youtube.com/channel/UCV-7eBqxFgPJBcwYnvRamTg

Figure 2.

Figure 3.

Figure 4.

Figure 5.

Figure 6.

Figure 7.

Figure 8.

Figure 9.

Figure 10.

Website engagement	http://www.tui.co.uk	jet2holidays.com
Total visits	10.18M	8.12M
Average visit duration	00:07:50	00:08:03
Pages per visit	7.18	7.39
Bounce rate	36.97%	42.61%

Figure 11.

Figure 12.

Figure 13.

Figure 14.

Figure 15.

Figure 16.

Figure 17.

Figure 18.

Figure 19.

Keyword	TUI UK’s position in search listings	Jet2Holidays’ position in search listings
holidays	1	7
holiday packages	2	15
all inclusive	1	15
family holidays	1	8
beach holidays	3	11
city breaks	10	3
cheap holidays	2	18
last minute	2	15

Figure 20.

Figure 21.

Figure 22.

Figure 23.

Figure 24.

Figure 25.

Figure 26a.

Figure 26b.

Figure 27 a.

Figure 27b.

Figure 28.

Figure 29.

Figure 30.

Figure 31.

Figure 32.

Figure 33.

Figure 34.

Figure 35.